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ASDA CHRISTMAS ROADSHOW VISITS FIVE UK CITIES - WITH CPM’s SUPPORT

2 December 2015
Tags: Asda, CPM News, Roadshows, Brand Ambassadors, Sampling, Experiential, FMCG

UK Supermarket chain Asda has taken to the road, treating shoppers in five city centre locations around the country to a magical Après Ski lodge experience. The roadshow, devised by CPM UK, aims to reinforce loyalty of Asda’s primary customers and increase conversion rates of secondaries through a quality Christmas experience that includes on-site chefs serving hot seasonal food Read more

News Releases

7 October 2015
Tags: CPM Smarter Selling, Sales, CPM Expert Speak, Field Marketing

This month's CPM Expert Speak comes from Marco Gualdi, CEO, Inventa CPM Field Marketing. Marco founded the Italian office of CPM over 20 years ago coupling the Retail experience with the marketing and promotional services offered by its sister company, Inventa. On the back of yet another successful Smarter Selling Conference hosted by Inventa CPM; Marco analyses the key take-outs and considerations of this year's event. Read more

23 September 2015
Tags: Field Marketing, Retail Sales, CPM News Sales

Inventa CPM Field Marketing are this year's hosts of the 5th Smarter Selling Convention; which will take place in Milan on the 28th September 2015. The theme of this year’s convention is 'Driving Retail Sales Growth: Evolution or Revolution.' Read more

16 September 2015

Press Release: CPM France, a leading field marketing and event management agency across the French marketplace launches BRANDSHOPS; a point of sale development concept. Read more

16 September 2015

Our latest CPM Expert Speak comes from Alberto Almar; CEO of CPM Expertus Spain Field Marketing Agency. Alberto analyses the current Spanish retail marketplace and the increasing need to move from tactical based retail activation campaigns to a more strategic brand advocacy model; which maximises sales opportunities and secures long-term brand positioning. Read more

10 September 2015

CPM EMEA CEO, Mike Hughes features in the September online edition of the European Business Magazine. Read more

Industry Insights

Report: CPM Expert Speak: How to transform FMCG field sales team productivity

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Report: CPM Expert Speak : Joeri Perneel – December 2015

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Report: INFOGRAPHIC: Christmas Shopping Trends 2015

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Report: CPM Expert Speak: The real impact on retail of changing consumer behaviour

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Report: In-store retail tips to ensure you stay ahead of the competition

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Report: CPM Expert Speak: From Brand Ambassadors to “Engagement Specialists”

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Report: CPM IRELAND - WINNERS AT THE CHECKOUT AWARDS 2014

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Report: What's in store for retail spend this Christmas period?

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Report: Australia Trends: Refined Palates Driving Indulgence & Premiumisation

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Report: CPM is all set for Back to School - Are you?

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Report: Drive your sales forward this summer with CPM

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Report: CPM UK conducts Pre-Christmas Shopper Research Study

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Report: Retail Marketers Shift Their Focus Locally

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Report: Trading Successfully with Amazon: CPM partnered research project

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Report: Demystifying the online shopper

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Report: In a global world Australia is going local

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Report: Market Analysis: The Global Staying Power of Private Labels

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Report: Issues, Trends & Challenges Affecting the Food & Drink Industry

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Report: Adapting to the Multi-channel Retail World

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Report: The Truth about Online Retail & Consumer Behaviour

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Report: Cloudy Future for Field Marketing

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